Building Brand Awareness Using Email

When people first start reading about online marketing funnels, they often get the impression that the journey of an online customer is neat and linear. However, as anyone who already runs a business or is involved in marketing knows, this journey tends to be much messier. Not only can it take place...

Advice for Using Video in Email Marketing

Over the last eighteen months, the online video landscape has absolutely exploded. Not only does the amount of time spent watching YouTube videos continue to increase, but platforms like Facebook have put significant resources behind video, including live broadcasts. As with other forms of online us...

Misguided Tactics to Avoid in Email Marketing

It’s safe to say that for every great example of email marketing we see, we also see at least a handful of examples that are completely wrong. While there’s no doubt that email marketing can be an extremely powerful channel, that doesn’t mean it’s something that’s always intuitive. Since t...

Customer Service Skills Are Essential to Online Business Success

At Global IntelliSystems, automation is a topic we talk about a lot. Many of the discussions we have about automation include clearing up common misconceptions. One of the misconceptions we regularly encounter is the assumption that automated experiences aren’t personalized. Although it’s true t...

How to Ensure Customers Engage with Your Emails

When your business sends out an email, you want to be sure that people open and read it, along with clicking a link or taking any other action that’s covered in the email. While that seems like a relatively simple objective, many businesses underestimate just how many issues can get in the way of ...

A Strategy to Start Growing Your Email List This Week

Whether you’re in the process of getting a new business off the ground or are tired of not making email marketing a priority, growing your list can be very beneficial. When people think about growing their email list, they often view this task as something that’s very daunting. While getting tar...

Can Mobile Text Marketing Work for Your Business?

Although people spend hours each day looking at their mobile phones and always have their devices in their pockets even when they’re not checking out something on the screen, only a small percentage of businesses utilize mobile text marketing. If you’re wondering why, it’s helpful to take a qu...

Writing Great Ad Copy for Email Marketing

When you send emails to prospects and customers, you want them to read what you send. The first step in getting someone to read your email is ensuring they click and open it. There’s a good chance that your email will also include a link that you want recipients to click and visit....

5 Essential Mobile Marketing Tips for 2016

When analysts said in 2008 that mobile Internet usage would pass traditional Internet access in just six years, many people assumed the timeframe of that prediction was too short. However, many websites do receive more mobile visitors than regular visitors and have been that way for the last couple ...

Customer Engagement - How to Start Increasing It Now

Customer engagement can mean the difference between whether or not new marketing initiatives are able to move the needle for your business. If you want to make customer engagement a priority, you need email marketing. Communicating with customers via email provides a way to cut through the noise the...

Newspapers: Don't Hide the Subscribe Option

Over the past two months I reviewed hundreds of major newspaper websites to see how they handle e-mail subscriptions. Amazingly, I found over 70% of those sites hid their email sign-up box and 20% of sites had no email sign-up at all. The 10% were proudly asking people to subscribe directly on the...

Email Marketing Musts and Mistakes for Startups

As an entrepreneur, you’re probably well aware that email marketing can help your startup succeed. However, what’s not always as clear is what a startup needs to do to make this channel work for them. Since we’re in a unique position that allows us to consult with a wide range of startups on t...

Top Email Marketing Tips You Can Start Using TODAY

Email marketing is one of the best ways to jumpstart business growth. While you’ve probably read about email marketing before and may have even tested it out for your business, you may still be unsure of how to use this strategy to directly impact your bottom line....

What Can You Do to Jumpstart Business Growth?

If you want to jumpstart your business growth by getting serious about email marketing, be sure to take a look at all the valuable points explained in this blog....

3 Strategies to Take Your Email Marketing to the Next Level

Want to apply best email marketing strategies for your business; we have the best features and support which can help make your email marketing success....

Why Subject Lines Can Be the Key to Email Marketing Success

Learn more about The Secret to Unlocking Email Marketing Success through Subject Lines, through that that you’re able to consistently maximize your open rate!...

What Channels Provide the Best ROI for Startups?

If you aren’t currently engaging in email marketing for your startup and want to stop missing out on this very valuable channel, be sure to take a look at our email marketing platform....

What You Need to Know About Starting a Business in 2016

If you want to start a business, now is the time to take action. We want to share some useful tips that you can put into action as you begin this journey....

How to Increase ROI with Email Marketing Personalization

If you are looking for the best way to increase your ROI from marketing channels, Email Marketing Personalization may be the answer....

All Service Providers Need Feedback Loops

Learn more about how feedback loop with every service provider loop would dramatically cut down on delivery issues and would make senders and recipients quite happy....

A Full-Service Email Marketing Firm is a Must in 2016

If you’re ready to make your email marketing efforts a success in 2016, give Global IntelliSystems a call today at 970-315-3637. You can also open an account with us directly online....

Why Blacklisted Vendors Can Ruin Your Reputation

If you want to ensure that your email list is hosted by a provider that’s going to protect your online reputation instead of putting it at risk, be sure to read about our email marketing ethics....

The Benefits of Confirmed Opt-In vs. Single Opt-in

Learn more about how you will find a much higher response rate and a much lower complaint rate with a confirmed opt-in list....

The Top Tips for Mobile Email Optimization in 2016

Tips to ensure that your emails are delivered to mobile devices and look great when opened, take a look at all of the different features we offer for a very attractive price....

Email Marketing - Speak TO Customers, Not AT Them

While speaking directly to customers may seem like a lot of work, keep in mind that the right email provider can help you with segmenting your email list....

The Best Way to Do Subject Line Testing in 2016

Looking to improve your email subject line testing? Learn about this feature and all of the others that our email marketing solution provides....

Data is the Key to Getting the Most Out of Email Marketing

Learn more about prospect of using data to get more out of your email marketing. Also how our data collection solution can help you for same....

The Rise and Fall of Customer Service

At Global IntelliSystems we care about everyone, customers or non-customers. It doesn’t matter who you are or where you are from – you get support....

Use Caution on Cloud-Based Services

When it comes to email marketing, customer lists, customer data, and analytics, keep that data out of the cloud....

Why Low Budget Email Vendors Can Ruin Your Sales

Low budget vendors popping up everywhere, until they kill your sales, Seek out a better vendor that works with you to help you achieve success....

Complain or Unsubscribe

The Dangers of Falsely Classifying Spam by John Brogan Founder & CEO Global IntelliSystems  Every day of the week we receive the standard feedback loop (FBL) complaint email from ISP's around the world.   If you are not in the technical or administrati...

4 Reasons Why Successful Entrepreneurs Use Email Marketing

Over the last few years, social media is one of the topics that has dominated tech journalism. This has led to many businesses pouring significant time and resources into building large followings on social media. Although social media marketing does have its place, a lot of businesses ha...

How to Make Email Marketing Work for Your Startup

When should startups implement email marketing? The answer to that question is as soon as possible. Even if a startup hasn’t formally launched or is still in alpha, there’s a lot of value in collecting email addresses and starting to communicate with the email list on a regula...